Have you ever wondered what a 'p-value' really means & why it is important in clinical research? Or perhaps you've come across terms like Power, Blinded, Control, Placebo, Crossover or Parallel Group Design, Confidence Intervals, Protocol, Significance, Declaration of Helsinki ...
These important terms (plus many more) are used in medical & clinical research. They are the currency of communication. The answers to each of these establishes credibility of the work you present & therefore, whether a doctor, surgeon, nurse, health professional will accept the results as reliable.
In short, they affect your sales.
As sales professionals your selling & interpersonal skills are highly tuned & developed. But if you have no science or medical background or are new to the industry, discussing papers with expert customers can be daunting, undermine confidence & make you doubt the skills & abilities that deep down you know you have.
Clinical Trial Experience lets you to use our 20 years' experience designing, running & reporting clinical trials. You also benefit from our extensive training experience, bringing clinical/medical research to people of all backgrounds & abilities. We provide you with solid foundation that will boost your confidence & make you stand out from the rest as you discuss scientific papers that support your pharmaceutical products, no matter which therapeutic field(s) you work in.
We can cover all aspects of clinical trials in simple, relevant terms, including:
Clinical Trial Design
Running Clinical Trials
Data Loading & Statistical Analysis
Controls, Blinding & Bias
Roles & Responsibilities of Doctors & Medical Staff in Clinical Trials
... & more
Our input focuses on what you need & is delivered by Dr Stuart Wood whose key abilities include clear communication, the ability to make complicated ideas easy to understand & a bucketful of patience: no question is too simple. There is no such thing as a stupid question: if you ask a question, you do so because you want to know the answer.
We are not trying to make
you a clinical trials expert.
However, you will be able to use our experience & our expertise to be a more confident pharmaceutical sales professional with a stronger, broader grounding & a greater understanding of why medical professionals will be interested in your products.
We work with groups of all sizes & like to focus on newcomers to the Salesforce or newcomers to the Pharmaceutical Industry. However, we can also provide valuable insight & understanding of clinical trials to a broad audience including managers & executives. We deliver our training at a place & time of your choosing.
To find out how we can help you boost your confidence, performance & sales, please contact:
Dr Stuart Wood
Clinical Trial Experience
c/o Waywood Training
31 Burder Street
|Telephone:||+ 44 1509 553362|
|Mobile:||+ 44 7814 628123|